Publishers   More  

DSP and SSP – What’s The Difference?

Supply-Side Platform (SSP) and Demand-Side Platform (DSP) are two of the most important and common ways advertisers and publishers...
Dana Shabtay
Mar 31, 2021 3 min read

Ad Network vs. Ad Exchange – What’s The Difference?

Ad networks and ad exchanges are both prominent parts of digital advertising. They both compile ad space from publishers...
Dana Shabtay
Mar 24, 2021 3 min read

Use Heat Maps To Increase Content Performance (Affiliates and Publishers)

Heat maps are a powerful tracking tool that can help website owners understand how people interact with the content...
Dana Shabtay
Mar 14, 2021 6 min read

In-App Monetization Guide For Publishers

If you created an app and want to offer it for free, that does not mean your hard work...
Dana Shabtay
Mar 9, 2021 8 min read

Advertisers   More  

CPC, CPM, CPA, CPL and CPI – What’s the difference?

If you want to start a digital ad campaign or run ads on your website, you must have seen...
Dana Shabtay
Feb 7, 2021 6 min read

7 Best Display Ad Optimization Tips For Publishers

Display advertising is a great way for publishers of any kind to monetize their websites. The amount of money your website generates from displaying...
Dana Shabtay
Feb 28, 2021 4 min read

Best Banner Sizes: The Most Effective Ad Sizes For…

For years now, display advertising is one of the most common strategies publishers use to monetize their websites. It’s an easy way to create...
Dana Shabtay
Feb 22, 2021 6 min read

Everything you need to know about In-Page Push Ads

In-Page Push Ads is the new and trendy ad format at the moment. It’s no wonder – with a highly engaging design, user-friendliness, and...
Dana Shabtay
Feb 18, 2021 5 min read

Best Types Of Display Ads (2021)

Display ads are possibly the most common, well-known, and easiest way for new, up-and-coming bloggers and website owners to monetize their websites. Display ads...
Dana Shabtay
Feb 17, 2021 6 min read

9 Ways To Monetize Your Website – How to…

Want to monetize your website? If the answer is yes, you’re in the right place. You may think it’s as simple as setting up...
Dana Shabtay
Feb 17, 2021 9 min read