Publishers   More  

Google EU User Consent Policy and its Impact in 2024

The digital advertising landscape in the European Union (EU) is undergoing a significant transformation with the implementation of Google’s updated EU user consent policy. This policy, which aligns...
Yosi
2 min read

Advertisers   More  

Cookieless Advertising and How it is Changing the Industry

Introduction to Cookieless Advertising Cookies have long been the standard for tracking and targeting online advertisements. However, with the increasing focus on data privacy and the rise of...
Yosi
1 min read

The Best Types of Display Ads for Publishers and…

Introduction to Display Ads As a publisher or website owner, you are always looking for ways to monetize your online presence and generate revenue....
Yosi
3 min read

Monetizing Your Recipes Website: A Comprehensive Guide

Introduction As a food blogger or recipe developer, it’s natural to want to monetize your website and turn your passion into a viable source...
Yosi
5 min read

A Comprehensive Guide to Video Advertising: In-Stream vs Out-Stream…

Introduction to Video Advertising Video advertising is a form of online advertising that uses video content to promote products or services. It is a...
Yosi
3 min read

RPM: The Key Metric for Measuring Advertising Effectiveness

Introduction to RPM RPM, or revenue per thousand impressions, is a key metric used in the advertising industry to measure the effectiveness of ad...
Yosi
3 min read

What is a Consent-Management Platform (CMP) and How Does…

Introduction to Consent-Management Platform (CMP) If you have ever visited a website that prompts you to accept cookies or privacy policies, you have likely...
Yosi
4 min read

What is Ads.txt and How Does it Work?

Introduction to Ads.txt Ads.txt, or Authorized Digital Sellers, is a tool developed by the Interactive Advertising Bureau (IAB) to help advertisers and publishers ensure...
Yosi
2 min read

What is Real-Time Bidding (RTB) and How Does it…

Introduction to Real-Time Bidding (RTB) Real-time bidding (RTB) is a form of programmatic advertising that allows advertisers to bid on ad space in real-time...
Yosi
2 min read

PurpleAds vs. PropellerAds: A Detailed Comparison with Real-World Insights…

Introduction Choosing the right ad network can make or break your website’s revenue. In this article, we dive deep into PurpleAds and PropellerAds, two...
Inbal Eting
3 min read

PurpleAds vs. ValueImpression: Everything You Need to Know

Intro What are PurpleAds and ValueImpression? Both are ad networks that enable website owners to join as publishers and monetize their site. Here is...
Inbal Eting
3 min read

PurpleAds vs. Ezoic: Everything You Need to Know

Intro to PurpleAds vs. Ezoic What are PurpleAds and Ezoic? Both are ad networks that enable website owners to join as publishers and monetize...
Inbal Eting
3 min read