Advertisers

DSP and SSP – What’s The Difference?

Supply-Side Platform (SSP) and Demand-Side Platform (DSP) are two of the most important and common ways advertisers and publishers can manage the buying and...
Dana Shabtay
Mar 31, 2021 3 min read

Ad Network vs. Ad Exchange – What’s The Difference?

Ad networks and ad exchanges are both prominent parts of digital advertising. They both compile ad space from publishers and sell it to advertisers....
Dana Shabtay
Mar 24, 2021 3 min read

CPC, CPM, CPA, CPL and CPI – What’s the…

If you want to start a digital ad campaign or run ads on your website, you must have seen the terms CPM, CPA, CPI,...
Dana Shabtay
Feb 7, 2021 6 min read