Advertisers
Introduction Cookies have long been the standard for tracking and targeting online advertisements. However, with the increasing focus on data privacy and the rise...
Introduction Native advertising is a type of digital advertising that seamlessly integrates with the content on a website or platform. It is designed to...
Introduction If you’re a digital advertiser or publisher, you’ve probably heard of the term “ECPM” before. But do you really understand what it means...
Introduction OpenRTB, or Open Real-Time Bidding, is a standardized protocol used in the digital advertising industry to facilitate real-time auctions for ad inventory. It...
What is Prebid? Prebid is an open-source header bidding solution that allows publishers to offer their ad inventory to multiple demand sources simultaneously, allowing...
Introduction Ads.txt, or Authorized Digital Sellers, is a tool developed by the Interactive Advertising Bureau (IAB) to help advertisers and publishers ensure that their...
Real-time bidding (RTB) is a form of programmatic advertising that allows advertisers to bid on ad space in real-time as it becomes available on...
Programmatic advertising is defined as the automated process of buying and selling digital advertising space. This process helps connect publishers and advertisers. In this...
Since their introduction in 2020, in-page push ads have become one of the most popular new advertising formats available. This highly engaging format climbed...
Whether you have just started a website to earn money online, have an eCommerce business, or just enjoy blogging – traffic should be important... 
