Advertisers
The digital advertising landscape in the European Union (EU) is undergoing a significant transformation with the implementation of Google’s updated EU user consent policy....
Introduction to Cookieless Advertising Cookies have long been the standard for tracking and targeting online advertisements. However, with the increasing focus on data privacy...
Introduction to Native Advertising Native advertising is a type of digital advertising that seamlessly integrates with the content on a website or platform. It...
Introduction to ECPM If you’re a digital advertiser or publisher, you’ve probably heard of the term “ECPM” before. But do you really understand what...
Introduction to OpenRTB OpenRTB, or Open Real-Time Bidding, is a standardized protocol used in the digital advertising industry to facilitate real-time auctions for ad...
What is Prebid? Prebid is an open-source header bidding solution that allows publishers to offer their ad inventory to multiple demand sources simultaneously, allowing...
Introduction to Ads.txt Ads.txt, or Authorized Digital Sellers, is a tool developed by the Interactive Advertising Bureau (IAB) to help advertisers and publishers ensure...
Introduction to Real-Time Bidding (RTB) Real-time bidding (RTB) is a form of programmatic advertising that allows advertisers to bid on ad space in real-time...
Programmatic advertising is defined as the automated process of buying and selling digital advertising space. This process helps connect publishers and advertisers. In this...
Since their introduction in 2020, in-page push ads have become one of the most popular new advertising formats available. This highly engaging format climbed... 
