Advertisers

What is Programmatic Advertising?

Programmatic advertising is defined as the automated process of buying and selling digital advertising space. This process helps connect publishers and advertisers. In this...
Inbal Eting
3 min read

How to create In-Page Push Ads that convert

Since their introduction in 2020, in-page push ads have become one of the most popular new advertising formats available. This highly engaging format climbed...
Dana Shabtay
5 min read

24 Ways To Get More Traffic To Your Website…

Whether you have just started a website to earn money online, have an eCommerce business, or just enjoy blogging – traffic should be important...
Dana Shabtay
11 min read

DSP and SSP – What’s The Difference?

Supply-Side Platform (SSP) and Demand-Side Platform (DSP) are two of the most important and common ways advertisers and publishers can manage the buying and...
Dana Shabtay
3 min read

Ad Network vs. Ad Exchange – What’s The Difference?

Ad networks and ad exchanges are both prominent parts of digital advertising. They both compile ad space from publishers and sell it to advertisers....
Dana Shabtay
3 min read

CPC, CPM, CPA, CPL and CPI – What’s the…

If you want to start a digital ad campaign or run ads on your website, you must have seen the terms CPM, CPA, CPI,...
Dana Shabtay
6 min read