Publishers
As a publisher or website owner, you are always looking for ways to monetize your online presence and generate revenue. One effective way to...
Introduction Cookies have long been the standard for tracking and targeting online advertisements. However, with the increasing focus on data privacy and the rise...
Introduction Native advertising is a type of digital advertising that seamlessly integrates with the content on a website or platform. It is designed to...
Introduction If you’re a digital advertiser or publisher, you’ve probably heard of the term “ECPM” before. But do you really understand what it means...
Introduction As a food blogger or recipe developer, it’s natural to want to monetize your website and turn your passion into a viable source...
Introduction to Video Advertising Video advertising is a form of online advertising that uses video content to promote products or services. It is a...
Introduction If you have ever visited a website that prompts you to accept cookies or privacy policies, you have likely encountered a consent-management platform...
Introduction OpenRTB, or Open Real-Time Bidding, is a standardized protocol used in the digital advertising industry to facilitate real-time auctions for ad inventory. It...
What is Prebid? Prebid is an open-source header bidding solution that allows publishers to offer their ad inventory to multiple demand sources simultaneously, allowing...
Introduction Ads.txt, or Authorized Digital Sellers, is a tool developed by the Interactive Advertising Bureau (IAB) to help advertisers and publishers ensure that their... 
