Publishers

The Best Types of Display Ads for Publishers and…

As a publisher or website owner, you are always looking for ways to monetize your online presence and generate revenue. One effective way to...
Yosi
3 min read

Cookieless Advertising and How it is Changing the Industry

Introduction Cookies have long been the standard for tracking and targeting online advertisements. However, with the increasing focus on data privacy and the rise...
Yosi
1 min read

Native Advertising: Understanding the Benefits, Drawbacks, and How it…

Introduction Native advertising is a type of digital advertising that seamlessly integrates with the content on a website or platform. It is designed to...
Yosi
2 min read

Understanding and Calculating ECPM: A Comprehensive Guide

Introduction If you’re a digital advertiser or publisher, you’ve probably heard of the term “ECPM” before. But do you really understand what it means...
Yosi
2 min read

Monetizing Your Recipes Website: A Comprehensive Guide

Introduction As a food blogger or recipe developer, it’s natural to want to monetize your website and turn your passion into a viable source...
Yosi
5 min read

A Comprehensive Guide to Video Advertising: In-Stream vs Out-Stream…

Introduction to Video Advertising Video advertising is a form of online advertising that uses video content to promote products or services. It is a...
Yosi
3 min read

What is a Consent-Management Platform (CMP) and How Does…

Introduction If you have ever visited a website that prompts you to accept cookies or privacy policies, you have likely encountered a consent-management platform...
Yosi
4 min read

What is OpenRTB and How Does It Work?

Introduction OpenRTB, or Open Real-Time Bidding, is a standardized protocol used in the digital advertising industry to facilitate real-time auctions for ad inventory. It...
Yosi
2 min read

Prebid: The Future of Programmatic Advertising

What is Prebid? Prebid is an open-source header bidding solution that allows publishers to offer their ad inventory to multiple demand sources simultaneously, allowing...
Yosi
3 min read

What is Ads.txt and How Does it Work?

Introduction Ads.txt, or Authorized Digital Sellers, is a tool developed by the Interactive Advertising Bureau (IAB) to help advertisers and publishers ensure that their...
Yosi
1 min read