Publishers
Introduction to Video Advertising Video advertising is a form of online advertising that uses video content to promote products or services. It is a...
Introduction to RPM RPM, or revenue per thousand impressions, is a key metric used in the advertising industry to measure the effectiveness of ad...
Introduction to Consent-Management Platform (CMP) If you have ever visited a website that prompts you to accept cookies or privacy policies, you have likely...
Introduction to OpenRTB OpenRTB, or Open Real-Time Bidding, is a standardized protocol used in the digital advertising industry to facilitate real-time auctions for ad...
What is Prebid? Prebid is an open-source header bidding solution that allows publishers to offer their ad inventory to multiple demand sources simultaneously, allowing...
Introduction to Ads.txt Ads.txt, or Authorized Digital Sellers, is a tool developed by the Interactive Advertising Bureau (IAB) to help advertisers and publishers ensure...
Introduction to Real-Time Bidding (RTB) Real-time bidding (RTB) is a form of programmatic advertising that allows advertisers to bid on ad space in real-time...
Intro PurpleAds vs. PropellerAds What are PurpleAds and PropellerAds? Both are ad networks that enable website owners to join as publishers and monetize their...
Intro What are PurpleAds and ValueImpression? Both are ad networks that enable website owners to join as publishers and monetize their site. Here is...
Intro to PurpleAds vs. Ezoic What are PurpleAds and Ezoic? Both are ad networks that enable website owners to join as publishers and monetize... 
