Cookieless Advertising and How it is Changing the Industry

Introduction Cookies have long been the standard for tracking and targeting online advertisements. However, with the increasing focus on...
Yosi
Dec 19, 2022 1 min read

Native Advertising: Understanding the Benefits, Drawbacks, and How it Works

Introduction Native advertising is a type of digital advertising that seamlessly integrates with the content on a website or...
Yosi
Dec 19, 2022 2 min read

Understanding and Calculating ECPM: A Comprehensive Guide

Introduction If you’re a digital advertiser or publisher, you’ve probably heard of the term “ECPM” before. But do you...
Yosi
Dec 19, 2022 2 min read

Monetizing Your Recipes Website: A Comprehensive Guide

Introduction As a food blogger or recipe developer, it’s natural to want to monetize your website and turn your...
Yosi
Dec 19, 2022 5 min read

What is OpenRTB and How Does It Work?

Introduction OpenRTB, or Open Real-Time Bidding, is a standardized protocol used in the digital advertising industry to facilitate real-time...
Yosi
Dec 18, 2022 2 min read

Prebid: The Future of Programmatic Advertising

What is Prebid? Prebid is an open-source header bidding solution that allows publishers to offer their ad inventory to...
Yosi
Dec 18, 2022 3 min read

What is Ads.txt and How Does it Work?

Introduction Ads.txt, or Authorized Digital Sellers, is a tool developed by the Interactive Advertising Bureau (IAB) to help advertisers...
Yosi
Dec 18, 2022 1 min read

What is Real-Time Bidding (RTB) and How Does it Work?

Real-time bidding (RTB) is a form of programmatic advertising that allows advertisers to bid on ad space in real-time...
Yosi
Dec 18, 2022 2 min read