Cookieless Advertising and How it is Changing the Industry

Introduction Cookies have long been the standard for tracking and targeting online advertisements. However, with the increasing focus on...
Yosi
Dec 19, 2022 1 min read

Native Advertising: Understanding the Benefits, Drawbacks, and How it Works

Introduction Native advertising is a type of digital advertising that seamlessly integrates with the content on a website or...
Yosi
Dec 19, 2022 2 min read

Understanding and Calculating ECPM: A Comprehensive Guide

Introduction If you’re a digital advertiser or publisher, you’ve probably heard of the term “ECPM” before. But do you...
Yosi
Dec 19, 2022 2 min read

Monetizing Your Recipes Website: A Comprehensive Guide

Introduction As a food blogger or recipe developer, it’s natural to want to monetize your website and turn your...
Yosi
Dec 19, 2022 5 min read

What is OpenRTB and How Does It Work?

Introduction OpenRTB, or Open Real-Time Bidding, is a standardized protocol used in the digital advertising industry to facilitate real-time...
Yosi
Dec 18, 2022 2 min read

Prebid: The Future of Programmatic Advertising

What is Prebid? Prebid is an open-source header bidding solution that allows publishers to offer their ad inventory to...
Yosi
Dec 18, 2022 3 min read

What is Ads.txt and How Does it Work?

Introduction Ads.txt, or Authorized Digital Sellers, is a tool developed by the Interactive Advertising Bureau (IAB) to help advertisers...
Yosi
Dec 18, 2022 1 min read

What is Real-Time Bidding (RTB) and How Does it Work?

Real-time bidding (RTB) is a form of programmatic advertising that allows advertisers to bid on ad space in real-time...
Yosi
Dec 18, 2022 2 min read

13 Important Metrics Every Publisher Should Know

Today, more and more publishers are beginning to understand the power of analyzing their website data. In fact, according to Orbit Media, 94.9% of...
Dana Shabtay
Apr 8, 2021 3 min read

DSP and SSP – What’s The Difference?

Supply-Side Platform (SSP) and Demand-Side Platform (DSP) are two of the most important and common ways advertisers and publishers can manage the buying and...
Dana Shabtay
Mar 31, 2021 3 min read

Ad Network vs. Ad Exchange – What’s The Difference?

Ad networks and ad exchanges are both prominent parts of digital advertising. They both compile ad space from publishers and sell it to advertisers....
Dana Shabtay
Mar 24, 2021 3 min read

Use Heat Maps To Increase Content Performance (Affiliates and…

Heat maps are a powerful tracking tool that can help website owners understand how people interact with the content on their website. It’s extremely...
Dana Shabtay
Mar 14, 2021 6 min read

In-App Monetization Guide For Publishers

If you created an app and want to offer it for free, that does not mean your hard work has to go without making...
Dana Shabtay
Mar 9, 2021 8 min read

7 Best Display Ad Optimization Tips For Publishers

Display advertising is a great way for publishers of any kind to monetize their websites. The amount of money your website generates from displaying...
Dana Shabtay
Feb 28, 2021 4 min read

Best Banner Sizes: The Most Effective Ad Sizes For…

For years now, display advertising is one of the most common strategies publishers use to monetize their websites. It’s an easy way to create...
Dana Shabtay
Feb 22, 2021 6 min read

Everything you need to know about In-Page Push Ads

In-Page Push Ads is the new and trendy ad format at the moment. It’s no wonder – with a highly engaging design, user-friendliness, and...
Dana Shabtay
Feb 18, 2021 5 min read

9 Ways To Monetize Your Website – How to…

Want to monetize your website? If the answer is yes, you’re in the right place. You may think it’s as simple as setting up...
Dana Shabtay
Feb 17, 2021 9 min read

CPC, CPM, CPA, CPL and CPI – What’s the…

If you want to start a digital ad campaign or run ads on your website, you must have seen the terms CPM, CPA, CPI,...
Dana Shabtay
Feb 7, 2021 6 min read
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