Google EU User Consent Policy and its Impact in 2024

The digital advertising landscape in the European Union (EU) is undergoing a significant transformation with the implementation of Google’s updated EU user consent policy. This policy, which aligns...
Yosi
2 min read

Cookieless Advertising and How it is Changing the Industry

Introduction to Cookieless Advertising Cookies have long been the standard for tracking and targeting online advertisements. However, with the increasing focus on data privacy and the rise of...
Yosi
1 min read

7 Tips To Increase Display Ad Revenue For Publishers

Most publishers are aware that more traffic equals more ad revenue. The more users on your website, the more ad impressions you get. And...
Dana Shabtay
6 min read

24 Ways To Get More Traffic To Your Website…

Top ways to get more traffic to your website Whether you have just started a website to earn money online, have an eCommerce business,...
Dana Shabtay
11 min read

Monetizing your WordPress Website – An In-Depth Guide For…

Are you looking for a way to make money online with wordpress monetization? You’re not alone. Many people dream of being able to make...
Dana Shabtay
12 min read

Top 10 Ad Networks for Publishers (Adsense Alternatives)

Introduction Gone are the days when publishers had to rely on selling ads directly to businesses (for the most part). Nowadays, if you want...
Dana Shabtay
5 min read

13 Important Metrics Every Publisher Should Know

Today, more and more publishers are beginning to understand the power of analyzing their website data. In fact, according to Orbit Media, 94.9% of...
Dana Shabtay
3 min read

DSP vs SSP – What’s The Difference?

Supply-Side Platform (SSP) and Demand-Side Platform (DSP) are two of the most important and common ways advertisers and publishers can manage the buying and...
Dana Shabtay
3 min read

Ad Network vs. Ad Exchange – What’s The Difference?

Ad networks and ad exchanges are both prominent parts of digital advertising. They both compile ad space from publishers and sell it to advertisers....
Dana Shabtay
3 min read

Use Heat Maps To Increase Content Performance (Affiliates and…

Heat maps are a powerful tracking tool that can help website owners understand how people interact with the content on their website. It’s extremely...
Dana Shabtay
6 min read

In-App Monetization Guide For Publishers

If you created an app and want to offer it for free, that does not mean your hard work has to go without making...
Dana Shabtay
8 min read

7 Best Display Ad Optimization Tips For Publishers

Display advertising is a great way for publishers of any kind to monetize their websites. The amount of money your website generates from displaying...
Dana Shabtay
4 min read