Advertisers

Google EU User Consent Policy and its Impact in…

The digital advertising landscape in the European Union (EU) is undergoing a significant transformation with the implementation of Google’s updated EU user consent policy....
Yosi
2 min read

Cookieless Advertising and How it is Changing the Industry

Introduction to Cookieless Advertising Cookies have long been the standard for tracking and targeting online advertisements. However, with the increasing focus on data privacy...
Yosi
1 min read

Native Advertising: Understanding the Benefits, Drawbacks, and How it…

Introduction to Native Advertising Native advertising is a type of digital advertising that seamlessly integrates with the content on a website or platform. It...
Yosi
2 min read

Understanding and Calculating ECPM: A Comprehensive Guide

Introduction to ECPM If you’re a digital advertiser or publisher, you’ve probably heard of the term “ECPM” before. But do you really understand what...
Yosi
2 min read

What is OpenRTB and How Does It Work?

Introduction to OpenRTB OpenRTB, or Open Real-Time Bidding, is a standardized protocol used in the digital advertising industry to facilitate real-time auctions for ad...
Yosi
2 min read

Prebid: The Future of Programmatic Advertising

What is Prebid? Prebid is an open-source header bidding solution that allows publishers to offer their ad inventory to multiple demand sources simultaneously, allowing...
Yosi
3 min read

What is Ads.txt and How Does it Work?

Introduction to Ads.txt Ads.txt, or Authorized Digital Sellers, is a tool developed by the Interactive Advertising Bureau (IAB) to help advertisers and publishers ensure...
Yosi
2 min read

What is Real-Time Bidding (RTB) and How Does it…

Introduction to Real-Time Bidding (RTB) Real-time bidding (RTB) is a form of programmatic advertising that allows advertisers to bid on ad space in real-time...
Yosi
2 min read

What is Programmatic Advertising?

Programmatic advertising is defined as the automated process of buying and selling digital advertising space. This process helps connect publishers and advertisers. In this...
Inbal Eting
3 min read

How to create In-Page Push Ads that convert

Since their introduction in 2020, in-page push ads have become one of the most popular new advertising formats available. This highly engaging format climbed...
Dana Shabtay
5 min read