Introduction
Choosing the right ad network can make or break your website’s revenue. In this article, we dive deep into PurpleAds and PropellerAds, two popular options for publishers. We’ll cover everything from performance metrics to user experiences, helping you decide which platform is the best fit for your needs.
What is PurpleAds?
PurpleAds is a versatile display ad network that connects advertisers with website owners worldwide. With a wide range of ad formats and a self-service platform, PurpleAds is designed to be user-friendly, even for beginners. The platform’s high-quality demand partners ensure competitive CPM rates, making it an attractive option for small to medium-sized websites.
Key Features:
- Ad Formats: CPC, CPM, Video, Display banners, Prebid wrapper and more.
- Performance Metrics: Users report an average CPM of $1.50, with high fill rates and stable earnings.
- User Interface: Intuitive dashboard with easy ad placement and management.
- Customer Support: 24/7 email support, with a dedicated account manager for high-volume publishers.
What is PropellerAds?
PropellerAds is a well-established AdTech company with a global reach. Known for its powerful performance marketing solutions, PropellerAds offers a range of ad formats, including native ads, push notifications, and popunders. The platform is favored by large websites and those with high traffic due to its robust features and extensive audience reach.
Key Features:
- Ad Formats: Native ads, popunders, push notifications, and more.
- Performance Metrics: Reports suggest high CPM rates, with excellent fill rates.
- User Interface: Advanced dashboard with customizable reporting tools.
- Customer Support: 24/7 support with live chat, email, and phone options.
Publisher Requirements
Both platforms have strict publisher requirements, but they differ in some key areas. PurpleAds is more lenient, making it accessible to newer websites, while PropellerAds has stricter quality standards and does not allow sites hosted on free platforms like Wix or Blogspot.
PurpleAds Publisher Requirements
According to PurpleAds, sites may not be approved because:
- The content on your website is poor quality.
- Your website is too new.
- Your website has too many ads or popups.
- Your website is down or not accessible.
- Your website doesn’t have enough content.
- You’re not using your own domain (e.g example.wordpress.com)
- Your site design is terrible.
- You don’t have enough traffic.
- URL Shortener services are not allowed.
- Online stores (Shopify, woocommerce, etc) are not allowed.
- Your site has malware or signs of being hacked.
In addition, site may not be approved if it includes or links to:
- Pornography, adult or mature content
- Violent content
- Online movies
- Hate speech (including content that incites hatred or promotes violence against individuals or groups based on race or ethnic origin, religion, disability, gender, age, veteran status, or sexual orientation/gender identity), harassment, bullying, or similar content that advocates harm against an individual or group.
- Excessive profanity
- Hacking/cracking content
- Illicit drugs and drug paraphernalia content
- Content that promotes, sells, or advertises products obtained from endangered or threatened species.
- Sales of beer or hard alcohol
- Sales of tobacco or tobacco-related products
- Sales of prescription drugs
- Sales of weapons or ammunition (e.g., firearms, firearm components, fighting knives, stun guns)
- Sales or distribution of coursework or student essays
- Content regarding programs which compensate users for clicking ads or offers, performing searches, surfing websites or reading emails
- Any other content that is illegal, promotes illegal activity or infringes on the legal rights of others
PropellerAds Publisher Requirements
PropellerAds company works only with mainstream sites: news, entertainment, online cinemas, blogs, social, streaming sites etc.
Erotic and pornographic content, torrent sites, free hosting sites (including blogspot.com, wix.com, weebly.com etc.) are strictly prohibited.
The content of the Publisher’s website(s) or its affiliated website(s) cannot include any material that infringes the rights of any third party or is in violation of any law:
- Intellectual property rights;
- Racial, ethnic, political, hate-mongering or otherwise objectionable content;
- Investment, money-making opportunities or advice not permitted under law;
- Gratuitous violence or profanity;
- Material that defames, abuses, or threatens physical harm to others;
- Promotion of illegal substances or activities (e.g. illegal online gambling, “how to build a bomb”, counterfeiting money, etc.);
- Software Pirating (e.g., Warez, P2P, Bit torrent, Hotline, etc.);
- Hacking or Phreaking;
- Fraud, unofficial, untrue, false, misleading, invented, re-produced information, facts, news, offers, solutions, guidelines related to or aiming to treat in any way and at any level vulnerabilities of all kind, including but not limited to any physical, mental, psychological, social, religious, economic, scientific vulnerabilities;
- Any illegal activity whatsoever;
- Any spoofing, redirecting, or trafficking from adult-related websites in an effort to gain traffic; or
- Any other inappropriate activity as determined by us in our sole discretion.
Payment Terms
PurpleAds:
- Processing Time: NET+15
- Threshold: $20
- Payout Methods: PayPal, wire transfer (>$500)
- Fees: No PayPal fees; wire transfer fees vary by bank.
PropellerAds:
- Processing Time: NET 30
- Threshold: $5 (varies by method)
- Payout Methods: Payoneer, PayPal, Skrill, Wire transfer
- Fees: Third-party service fees apply.
Which Platform is Better for Your Needs?
If you’re a small to medium-sized website looking for an easy-to-use platform with fast payments, PurpleAds is a great choice. However, if you have a high-traffic site and need more advanced features and ad formats, PropellerAds may be the better option.
Conclusion
Both PurpleAds and PropellerAds offer unique advantages. Your choice should depend on your website’s size, traffic, and monetization goals. PurpleAds is ideal for beginners and smaller sites, while PropellerAds is better suited for larger, more established websites.