Does PurpleAds work with Google Ad Manager / DFP?

Updated April 27, 2023

Yes!

PurpleAds is totally separate from Google Ad Manager / DoubleClick For Publishers (dfp) and does not conflict with it.

You do not need to replace any existing ads/network/provider you currently have.

You can either:

  • Serve PurpleAds ads directly on the page in addition to GAM / DFP
  • Serve PurpleAds banner ad code inside as a creative in GAM

Create an Order and call it “PurpleAds Order”

Next, create a line item in the PurpleAds Order, pick “Display Ads”

For the name write “PurpleAds Line Item”.

For priority start with a priority of House or Network with a $0.1 CPM.

Add all relevant iAB sizes:

120x600, 160x600, 300x600

300x250, 320x50, 320x100, 300x100, 200x200, 250x250

320x480, 336x280, 468x60

970x250, 970x90, 728x90

Finally, create a “Custom Code” creative for each size and paste the PurpleAds Banner Code, make sure to untick Serve Into Safe Frame

That’s it, you’re ready to go.