header bidding

Prebid: The Future of Programmatic Advertising

What is Prebid? Prebid is an open-source header bidding solution that allows publishers to offer their ad inventory to multiple demand sources simultaneously, allowing...
Yosi
3 min read

What is Real-Time Bidding (RTB) and How Does it…

Introduction to Real-Time Bidding (RTB) Real-time bidding (RTB) is a form of programmatic advertising that allows advertisers to bid on ad space in real-time...
Yosi
2 min read