programmatic advertising

The Role of Ad Exchanges in Programmatic Advertising

In today’s digital landscape, where audiences are increasingly fragmented and attention spans are shrinking, reaching the right consumers with the right message at the...
Yosi
2 min read

What is Programmatic Advertising?

Programmatic advertising is defined as the automated process of buying and selling digital advertising space. This process helps connect publishers and advertisers. In this...
Inbal Eting
3 min read

DSP vs SSP – What’s The Difference?

Supply-Side Platform (SSP) and Demand-Side Platform (DSP) are two of the most important and common ways advertisers and publishers can manage the buying and...
Dana Shabtay
3 min read