What is Programmatic Advertising?

Programmatic advertising is defined as the automated process of buying and selling digital advertising space. This process helps connect publishers and advertisers. In this...
Inbal Eting
3 min read

DSP and SSP – What’s The Difference?

Supply-Side Platform (SSP) and Demand-Side Platform (DSP) are two of the most important and common ways advertisers and publishers can manage the buying and...
Dana Shabtay
3 min read